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- Product analysis
- Distribution channels
- advertising
- Price levels: market setting, company influence...
Objectives
Recognize and implement a coherent, optimized sales forecasting process
Master basic forecasting techniques
Recognize the usefulness of sales forecasts in operations
Understand how forecasting tools work
Reviews
Validation of prior learning
Satisfaction assessment
THE NEED TO PROVIDE
- Forecasting objectives and results
- Forecasting sources
- The need to collaborate internally and externally
- Arbitration and consensus
FORECASTING METHODS
- Qualitative
- Quantitative
- history clean-up
- models to be applied
CASE STUDIES
- Medium term: make different sources consistent
- Short-term: filter out major variations
- Indicators and performance
PROCESS IMPLEMENTATION
- Criteria for a good forecast
- The players in the process
- Steps to optimize forecasting
- Overview of support tools