Fill out the following form to receive your training sheet on improving the reliability of sales forecasts.
• Conduct a thorough market study of the products sold:
• Product analysis
• Distribution channels
• Advertising
• Price level: market-driven pricing, influence of the company, etc.
• Product analysis
• Distribution channels
• Advertising
• Price level: market-driven pricing, influence of the company, etc.
Objectives
Know how to recognize and implement a consistent and optimized sales forecasting process
Master basic forecasting techniques
Recognize the usefulness of sales forecasts at the operational level
Understand how forecasting tools work
Reviews
Validation of prior learning
Satisfaction assessment
THE NEED TO PLAN AHEAD
- The objectives and results of the forecast
- Sources of forecasts
- The need to collaborate internally and externally
- Arbitration and consensus
FORECASTING METHODS
- Qualitative
- Quantitative
- clearing the history
- the models to be applied
CASE STUDIES
- Medium term: make different sources consistent
- Short Term: Filter out significant variations
- Indicators and performance
IMPLEMENTATION OF THE PROCESS
- The criteria for a good forecast
- The actors in the process
- Steps to follow to optimize forecasting
- Overview of support tools
